Veuve Clicquot has announced that Didier Mariotti, former G.H. Mumm head winemaker who left the Pernod Ricard house in September last year, has been lined up to take over from Dominique Demarville.

Veuve Clicquot has appointed Didier Mariotti as its new cellar master, effective from August 26.

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Ben Branson

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The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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